Education

university of los angeles

Marketing Certificate - Concentration in Social Media and Web Analytics

2016-2017

Chapman University - Dodge College of Film & Media Arts

B.F.A. Television and Broadcast Journalism 

August 2012 - December 2015

University of Oxford - New College

Study Abroad - Medieval History 

Fall 2014

 

MARKETING| Digital | PR

OMNI HOTELS & RESORTS - LOS ANGELES

Marketing Coordinator & Market Research Coordinator

August 2016 – Present

  • Ensured corporate branding style guides are adhered to property-wide by facilitating departmental meetings and presentations
  • Assisted the DOSM in developing the 2017 Marketing Budget and the 2017 Media Ad Plan after extensive target market research
  •  Identified need dates and formulated 15+ creative marketing initiatives & packages to drive guest room and restaurant revenue
  • Developed cross-promotional partnerships with the LA Tourism Bureau, Downtown LA Bid, Colburn School, and MOCA
  • Coordinated all elements of in house marketing and collateral (digital/print ads, menus, sales kits, posters, emails, etc.) in support of on-property restaurant outlets & the Sales/Catering teams
  •  Managing the overhaul of existing Sales Kits and Proposals in order to create sales tools that facilitated a higher rate of sales, capitalized on competitive trends, and followed brand standards
  • Actively worked to ensure timely updates of the Hotel’s digital listings by completing weekly audits and SEO keyword research

Ajenda Public Relations

Digital Marketing Specialist & Jr. Account Executive

January 2016 – August 2016

  • Managed the creation and maintenance of marketing assets for numerous clients including branded videos, graphics, social media ads, email & direct marketing campaigns, etc.
  • Wrote copy and leveraged graphic assets to create engaging sharable content for the Instagram, Twitter, & Facebook accounts of 13+ clients
  • Wrote press releases and pitched hospitality clients to journalists, bloggers, social media influencers, publications, & TV shows for inclusion on their platform
  • Planned and executed large-scale events and grand openings
  • Facilitated media inquiries, assisted with gathering information and brand photos for print articles & news segment, and followed up on published articles & media visits
  • Utilized WordPress, Blogger, Wix, and Squarespace to update and build unique SEO-optimized websites
  • Planned and executed large-scale events and grand openings
  • Evaluated existing ad spend, identified new areas of focus, and crafted digital marketing proposals for clients
  • Scheduled and facilitated PR/Marketing meetings by putting together an agenda, taking detailed notes, and sending recaps
  • Assisted with large-scale research projects, preparing media lists, and evaluating emerging technology & platforms (Zenreach, etc.)

Discovery Communications

Discovery Digital Networks Research & Development Intern

June 2014 – August 2014

  • Lead Researcher for Sean Atkins, the Senior Vice President of Digital Media
  • Used performance metrics and research to identify emerging trends and YouTube talent that aligned with the Discovery brand for possible acquisition on their platforms
  • Implemented a new system of tracking top YouTube Multi-Channel Networks (MCN’s)
  • Proposed a new strategy for Discovery Digital Networks based on 100+ hours of consumer, competitor, and digital video research

Disney's ABC Televison Group

Digital Media Studio Creative Development Intern

January 2014 – May 2014

  • Developed 30+ concepts for both branded and derivative ABC web series, including produced segments Back to School With the Goldbergs and Modern Family Visit California
  • Created presentation materials, decks, and creative briefs for pitching web series to both Sponsors and Internal Executives

CUSTOMER SERVICE | THEME PARKS 

THE WALT DISNEY COMPANY- PARKS & RESORTS

Guest Relations Hostess (Disneyland)

October 2015 – Present

  • Served as a resource to Resort Guests at City Hall, Chamber of Commerce, and Regional locations throughout the park by answering questions regarding attraction availability, entertainment, disability access, Fastpasses, etc. 
  • Upheld the Disney standards of Customer Service by identifying guest concerns and providing acceptable means of compensation and/or information regarding our Disability Access service
  • Acted as a concierge to guests at several VIP Viewing Locations while maintaining confidentiality, composure, and upholding the 'Show' by backfilling guests when appropriate 
  • Researched, sorted, answered a high volume of phone calls, completed reports, and identified lost items in order to return them to their rightful owner at Disneyland Resort Lost & Found
  • Underwent weeks of training in order to become a 'Resort Expert" 

Attractions Hostess in Fantasyland & ToonTown (Disneyland)

April 2015 – Sept. 2015

  • Operating 10+ rides and attractions in Fantasyland & Mickey’s Toontown (Mad Tea Party, Peter Pan’s Flight, etc.)
  • Facilitating Alternative Entrances and the DAS Program by issuing return times, redeeming Re-Admission passes, and providing detailed explanations of the program and its requirements to guests
  • Used themed language and impov to allow guests of all ages to engage with the area’s theming and the Disneyland ‘show’

TELEVISION & NEWS

Lionsgate TeleviSion

TV Development Intern

January 2015 – April 2015

  • Wrote in-depth coverage reports for upper-level executives that evaluated Comedic and Dramatic Television spec scripts for Production and Co-financing
  • Provided support to Departmental Assistants by answering phones, greeting guests, managing lunch orders, executing Messenger & FedEx pickups, and ensuring office supplies remained stocked

Lawrence Bender Productions

Development Intern

August 2013 – December 2013

  • Wrote coverage and evaluated 50+ film and television scripts
  • Supported Executive Assistants by completing runs, rolling calls, and facilitating the intern hiring process
  • Improved office efficiency by overhauling previously haphazard inventory and filing systems

WPBF 25 ABC News

Production Assistant

May 2013 – August 2013

  • Assisted the production crew during nightly live newscasts by operating equipment such as the Teleprompter and Studio Camera as needed
  • Facilitated communication between the News Room and Control Room staff

Various

Chapman University Office of Housing and Residence Life

Residential Advisor

August 2013 – May 2014

  • Mentoring and serving as a resource for 25+ students on the Sandhu Residence Hall Film Living Learning Community
  • Developing and implementing two large scale marketing campaigns for campus-wide programs 
  • Planning 30+ events in order to facilitate community engagement and further residents' general and film education

BuzzFeed & EliteDaily

Contributing Writer

April 2013 – August 2013

  • Created shareable viral content and articles that have netted more than 2 million views on BuzzFeed.com and EliteDaily.com
  • Instrumental to the launch and development of BuzzFeed’s popular Community Vertical

Anthropologie

Seasonal Visual Sales Associate

May 2013 – August 2013

  • Crafting unique visual materials for our store location
  • Maintaining High Standards of Customer Service
  • Generating Sales

Chapman Anderson Center for Economic Research

Student Assistant

January 2013 – April 2013

  • Placing phone calls to businesses to verify contact names for surveys
  • Word processing/computers, answering phones, filing, and statistical analysis

Rent The Runway

Blogger/ Runway Rep Intern

August 2012 – December 2012

  • Creating and writing viral content
  • On-campus promotions as a Brand Ambassador
  • Managing conference calls
  • Updating website and social media

Please see LINKEDIN for a complete list.