Glossier Brand Plan

Using a 50+ hours of primary and secondary research, Austin created a 50+ page branding document for the beauty startup Glossier. You will find the entire document below. 

MAGical moments Bows

Austin started an Etsy store for hair bows that are inspired by the beautiful (sometimes crazy) costumes you find in the Disney Parks. She is a former Disney Cast member. The bows are handmade with that special element of Disney Magic perfect for a day in the parks, Disney Bounding, Run Disney events, etc.

 

 

 

The Hollywood Intern Diaries

Her lifeblood for two years was the entertainment internship-hunting blog The Hollywood Intern Diaries. It was developed as a way to compile all the major industry internship applications into one place. However, it quickly became a one-stop shop on all platforms for internship news and tips. 

One of the biggest challenges in launching her blog across so many platforms (Blogger, Etsy, Facebook, Instagram, & Pinterest) was the desire to keep the branding consistent. By picking out staple colors, similar fonts, and utilizing a series of square logos across all platforms, she managed to do just that. 

 

Square LogoS:

Facebook:

The Facebook did not only post articles written by The Hollywood Intern diaries staff, it served as a one-stop shop for news about Internships, Los Angeles housing, litigation involving interns, and any promotions the site was given (on News Channels, blogs, etc.). 

 

 

Pinterest:

 

Etsy:


Social Graphics: